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Market Performance

2018 was a record year for overseas visitors from Canada to the island of Ireland, with the market continuing to perform strongly for the past number of years. Visitor numbers to the island of Ireland increased by +8% in 2018 totalling 244K, with a total of 66K visiting Northern Ireland. 

Direct Air Access

With direct air access from five cities across Canada and year-round flights from Toronto, it has never been easier to get to Ireland. 2019 saw the addition of two brand-new direct routes from Calgary and Halifax, with approximately 10K+ weekly seats to Ireland, an increase of 5% from 2018.

Why should you target this market?

Canada is the 6th largest market for the island of Ireland in terms of visitor numbers, and the 5th strongest in terms of revenue, with Canadian holidaymakers tending to stay longer and spend more.  Canada is also the 4th largest source market to Northern Ireland, with a strong interest in getting off the beaten track across the island, visiting on average of 3 regions per trip. 

How to work with this market

Ireland has an abundance of experiences that appeal strongly to Canadian visitors – from world class ancient heritage and potent contemporary history to the vibrancy of festivals and density of experiences.  
The Canadian holidaymaker craves a break from routine, and while they want to see the “must-visit” areas and attractions, they also want to learn and try new things while connecting with Ireland’s ancient culture and heritage. With +4.5M Canadians claiming Irish heritage, there are also a lot of ancestral and cultural connections between the two countries, ready to be explored. 

Upcoming Activity

Sales missions: Spring and Fall
  • February 3-7: Vancouver, Langley Edmonton and Calgary
  • September 1-4: Ottawa, Laval, Halifax 

Trade education programme
  • Quarterly Trade E-zine
  • Webinar programme 
  • Travel Trade Facebook Group 

Consumer Partnership Programme

Click here to view our complete market profile for Canada.

Market contact: Sandra Moffatt