North America is a highly important market for tourism to the island of Ireland and is our largest market for holiday revenue. In 2019, we welcomed over 2 million North American visitors delivering revenue of around €1.89 billion for the economy (+2% on 2018). The market offers a strong return on investment, in terms of holiday visitors and expenditure.
Both the US and Canadian markets have seen significant growth in recent years until the end of 2019, driven by the increase in nonstop air services to more than 20 gateways across North America.
Visitors from the North American markets of the US and Canada tend to stay longer and travel more widely around the island. What’s more, over 40 million North Americans claim Irish ancestry, offering significant business development opportunities
For more information on the U.S. or Canadian markets please click on the right of the screen.