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Great Britain

Great Britain

Market Performance 

The Great Britain market accounted for 4.7 million visitors in 2018 producing a 42% market share of all overseas visitors and generating revenue to the island of Ireland of €1.4/£1.2 billion and in 2018, the island of Ireland welcomed over 11.2 million overseas visitors who, in turn, generated revenue of €5.9 billion. 

Direct Air Access 

There are eight airports on the island of Ireland, with six airlines flying directly from 23 regional airports across Great Britain. In addition to air access, four sea carriers have daily access from six ports in Great Britain.  

Why should you target this market? 

For British holidaymakers, the island of Ireland competes primarily against domestic GB destinations, which are seen as good value, with very compelling must-see activities and experiences. In this competitive market in 2020, we will continue to work with you to promote your business and grow holiday bookings from this vital market. 

How to work with this market 

In addition to this, we can work with you co-operatively on partner-led initiatives to drive visitor bookings and revenue from Great Britain  
Our programme also includes valuable Business Tourism, Trade B2B, Digital consumer partnership and consumer events which provide opportunities for you to sell your product to business or consumer segments.  

Upcoming Activity 

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for Great Britain. If you have any questions drop us a line, we're here to help. 

Click here to view our complete market profile for Great Britain. 

Market contact: David Wood