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Great Britain

Great Britain

The Great Britain market accounted for 4.4 million visitors in 2015 (+10% compared to 2014), accounting for 50% of all overseas visitors to Ireland. In 2015, overseas visitors from GB generated revenue to the island of Ireland of over €1.395 billion / £1 billion.

For British holidaymakers, the island of Ireland competes primarily against domestic GB destinations, which are seen as good value, with very compelling must-see activities and experiences. In this competitive market in 2016, we will continue to work with you to promote your business and grow holiday bookings from this vital market.

In addition to this, we can work with you co-operatively on partner led initiatives to drive visitor bookings and revenue from Great Britian 

Our programme also includes valuable Business Tourism, Trade B2B, Consumer & Golf events which provide opportunities for you to sell your product to business or consumer segments.

To explore what's on offer in Great Britain throughout 2017 click on the options on the left hand menu.

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for Great Britian. If you have any questions drop us a line, we're here to help.

Tourism Ireland Great Britain
Market contact:
Judith Cassidy
Tel: +44 207 518 0819