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Great Britain

Great Britain


The Great Britain market accounted for 4.7 million visitors in 2017 producing a 44% market share of all overseas visitors and generating revenue to the island of Ireland of €1.4/£1.2 billion and in 2017, the island of Ireland welcomed over 10.6 million overseas visitors who, in turn, generated revenue of €5.6 billion.
There are eight airports on the island of Ireland, with eight airlines flying directly from twenty-four regional airports across Great Britain. In addition to air access, four sea carriers have daily access from six ports in Great Britain. With all these options on offer, more and more groups are jumping into Ireland to start their adventure today.

For British holidaymakers, the island of Ireland competes primarily against domestic GB destinations, which are seen as good value, with very compelling must-see activities and experiences. In this competitive market in 2019, we will continue to work with you to promote your business and grow holiday bookings from this vital market.

In addition to this, we can work with you co-operatively on partner-led initiatives to drive visitor bookings and revenue from Great Britain

Our programme also includes valuable Business Tourism, Trade B2B, Consumer & Golf events which provide opportunities for you to sell your product to business or consumer segments.

To explore what's on offer in Great Britain throughout 2019 click the button below.

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for Great Britain. If you have any questions drop us a line, we're here to help.