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Great Britain

Great Britain

The Great Britain market accounted for 4.9 million visitors in 2016 (+8% compared to 2015), producing a 47% market share of all overseas visitors and generating revenue to the Island of Ireland of €1.5 billion and in 2016, the island of Ireland welcomed approximately 10.3 million overseas visitors who in turn generated revenue of €5.3 billion. 

For British holidaymakers, the island of Ireland competes primarily against domestic GB destinations, which are seen as good value, with very compelling must-see activities and experiences. In this competitive market in 2017, we will continue to work with you to promote your business and grow holiday bookings from this vital market.

In addition to this, we can work with you co-operatively on partner led initiatives to drive visitor bookings and revenue from Great Britain 

Our programme also includes valuable Business Tourism, Trade B2B, Consumer & Golf events which provide opportunities for you to sell your product to business or consumer segments.

To explore what's on offer in Great Britain throughout 2017 click on the options on the left hand menu.

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for Great Britain. If you have any questions drop us a line, we're here to help.

Tourism Ireland Great Britain
Market contact:
Judith Cassidy
Email: jcassidy@tourismireland.com
Tel: +44 207 518 0819