A steady increase of visitors has been noted from the Swiss market over the last 10 years with continual growth year to year. This positive trend can be explained due to the popularity of the destination as well as our close co-operation with the Swiss travel trade partners in supporting their island of Ireland product as well as helping to promote and further product development. Extensive media coverage thanks to regular press trips and press releases help raise the awareness of the island amongst the Swiss public.
Direct Air Access
Pre COVID connections from Switzerland included direct flights with SWISS (LX, 2 x per week on Friday & Monday). The Aer Lingus (EI) flight from Zurich and Geneva to Dublin which is currently paused. SWISS also usually have a direct flight from Zurich to Cork, operating from March – October but due to COVID, has not been re-confirmed yet. Ryanair flies from Basel to Dublin 1x weekly on Saturday, return on Tuesday and Easyjet from Geneva to Belfast 2x weekly Saturday & Sunday, return on Sunday.
Why should you target this market?
With over 128,000 visitors from Switzerland in 2018, this is a market with significant potential for tourism to Ireland. Tourism Ireland will continue to concentrate on publicity and trade activities in 2021.
The Swiss are enthusiastic travellers, even in 2020 they were willing to do so if borders were open. Visitors from Switzerland enjoy touring the entire island and activities such as walking, hiking, cruising and golf are of particular interest to them. Exploring culinary, culture and heritage attractions are also of high interest. Switzerland is considered a high spending market with a sense for quality and luxury.
How to work with this market
Switzerland is a very traditional market with only a handful of Ireland Tour Operators / specialists with a focus on offering individual trips but also groups. Direct contact and regular updates are important for the Swiss trade, mostly they work with DMCs and are loyal business partners.
Why not contact us and get in touch with Swiss consumers via our #FillYourHeartWithIreland social media campaign? Through this campaign, we are sharing inspirational content about the island of Ireland with our fans and followers on social media. In the coming months our focus will be on recovery and sales facilitation, and we will post details of the activities you can participate in such as social media campaigns and press office activity. Please register your interest in the Swiss market to receive alerts, as we will be creating new opportunities throughout 2020 and into 2021.
Market contact name: Véronique Platschka