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Europe

Europe

Working with Tourism Ireland in Europe is the perfect opportunity to showcase your product offerings to holidaymakers who come to the island of Ireland. Europe continues to grow in importance and is now number one in terms of revenue generated for the island of Ireland and the number one source of holidaymakers and bed nights.

Our main markets are Germany, France, Italy, Spain, The Netherlands & Belgium (BeNe), The Nordics and Austria & Switzerland.

2017 set a new record for visitors from Mainland Europe to the island with 3,482,400 Europeans coming to our shores. CSO results for the first 8 months of 2018 have shown that key European arrivals have grown by +11% when compared to the same period in 2017. From January to the beginning of October 2018, we received more than 6.4 million visits to our European websites and featured offers on our Tourism Ireland platforms see a significant number of consumer visits. So far in 2018 (January to October) we have generated over 1.5 million referrals to our partners. We have an ever-expanding 1.42 million fans on Facebook across six markets in Europe and 88k followers on Twitter with whom we take every opportunity to engage. In 2018, we continued to grow our presence on Instagram, which is a great platform for engaging with our consumers.

Summer Air Access for 2018 increased 8% (versus 2017) with 149K seats per week between Mainland Europe and Ireland. Germany enjoys a 33K weekly capacity to Ireland; France, 30k; and Spain is also well connected, with a relevant weekly capacity of 26K. Stena Line, Brittany Ferries and Irish Ferries offer convenient sea access from Europe and we look forward to increasing air and sea access in 2019 to help maintain this growth momentum.

In 2019, we will be glad to work with you to help promote your business in Europe. We run a calendar of consumer activities throughout the year, and you can take part in several ways: by providing us with offers, competitions, welcoming tour operators and journalists for familiarisation trips, through to running bespoke campaigns with us. We have an extensive programme of activity including co-op marketing campaigns, trade and consumer events, and the chance to feature in our regular e-zines to our database of consumers, trade and media.

Please check this site regularly as we will be creating new opportunities in our European markets as the year progresses and if you have any questions, just drop us a line, we’re here to help and work with you to increase your European visitors.