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Europe

Europe

Working with Tourism Ireland in Europe is the perfect opportunity to showcase your product offerings to holidaymakers who come to the island of Ireland. Europe continues to grow in importance and is now number one in terms of revenue generated for the island of Ireland and the number one source of holidaymakers and bed nights.

Our main markets are Germany, France, Italy, Spain, The Netherlands & Belgium (BeNe), The Nordics and Austria & Switzerland.

2018 set a new record for visitors from Mainland Europe to the island with 3.67m (+7%) Europeans coming to our shores, generating revenue of €1.4m.  

Summer Air Access for 2018 increased 8% (versus 2017) with 149K seats per week between Mainland Europe and Ireland. Germany enjoys a 33K weekly capacity to Ireland; France, 30k; and Spain is also well connected, with a relevant weekly capacity of 26K. Stena Line, Brittany Ferries and Irish Ferries offer convenient sea access from Europe and we look forward to increasing air and sea access in 2019 to help maintain this growth momentum.

In 2019, we will be glad to work with you to help promote your business in Europe. We run a calendar of consumer activities throughout the year, and you can take part in several ways: by providing us with offers, competitions, welcoming tour operators and journalists for familiarisation trips, through to running bespoke campaigns with us. We have an extensive programme of activity including co-op marketing campaigns, trade and consumer events, and the chance to feature in our regular e-zines to our database of consumers, trade and media.

Please check this site regularly as we will be creating new opportunities in our European markets as the year progresses and if you have any questions, just drop us a line, we’re here to help and work with you to increase your European visitors.