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Hong Kong

Hong Kong

Market Performance

Direct air access from Hong Kong to Ireland with Cathay Pacific has created great opportunity for Tourism Ireland to capitalise on this opportunity and increase visitor numbers from Hong Kong to the island of Ireland. Hong Kong was ranked globally as 11th in the world in tourism international expenditure with a spend of USD 26.5 bn in 2018. Visit Britain recorded that visitors from Hong Kong to the UK spend approximately £1,169, almost twice as much as the all-market average (£599).  To build on these figures Tourism Ireland aims to maximise the island of Ireland’s presence in Hong Kong as a tourist destination through trade communications, co-op campaigns, digital opportunities and various trade and consumer events. 

Air Access

Cathay Pacific provides 4-time weekly direct flight between Hong Kong and Dublin (beginning 30 March 2020)
Numerous one stop Hong Kong-Dublin flight options via European cities through Finnair, British Airways, Lufthansa, KLM and Swiss Airlines. Other popular one stop flights include Istanbul via Turkish Airlines, Dubai via Emirates Airlines and Doha via Qatar Airways.

Upcoming Activity

  • 2020 Hong Kong Sales Mission to develop and strengthen relations with key Hong Kong travel trade and island of Ireland industry.
  • Increased focus on our social channels to provide travel agents and consumers up-to-date travel news, access and general information.
  • Increased cross-marketing and media activities generating more high-value publicity opportunities.
  • Dedicated Trade and consumer e-zines providing timely and targeted information & news from Island of Ireland industry.

The outlook for 2020 is very bright as Tourism Ireland aims to significantly grow figures from Hong Kong to the island of Ireland.

Please sign up to receive email alerts for the latest Tourism Ireland opportunities in Hong Kong and China throughout the year. We look forward to working with you to help you to promote your business and grow bookings from this important developing market.

If you have any questions drop us a line. We’re here to help.

Market Contact: Tori Henry