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Market Performance 

China is the world’s fastest growing outbound travel market and the largest contributor to the global tourism industry with a global spend of over $120 billion in 2018. That same year the island of Ireland welcomed 100,000 Chinese travellers, a figure Tourism Ireland aims to double by 2025.  

Direct Air Access 

Hainan Airlines offers two direct flights per week from Beijing to the island of Ireland (starting April 2020) 
Numerous one stop flights to Dublin and Belfast from many one and two-tier Chinese cities are offered by a host of international air carriers.  

Why should you target this market? 

Tourism Ireland has continued to work hard to promote the island of Ireland in China. On the back of last year's increase of +11% in Chinese visitors to Ireland, Tourism Ireland is ramping up its investment in China to €1 million. In 2019, Tourism Ireland hosted its largest ever China Sales Mission with a record of 26 tourism businesses, visiting Guangzhou, Chengdu, Shanghai and Beijing meeting hundreds of travel agents and tour operators, as well as key airlines and travel journalists. 

We hope to continue to work with island of Ireland industry in 2020 to promote business and grow holiday bookings from this vital market. 

How to work with this market 

Throughout the year there are many ways we can work with you to promote your product or service to the China market through e-marketing promotion and in-market events. These opportunities offer great value for investment and are tailor-made to drive success for your business. 

Upcoming Activity 

Two China Sales Mission in 2020 targeting top tier cities including Beijing, Shanghai, Shenzhen, Chengdu and Hong Kong. 

Increased focus on our digital marketing strategy to optimise our presence in the China market. 

Increased co-op marketing with trade and airline partners and media activities generating more high-value publicity opportunities. 

Further key travel trade workshops and events throughout the year such as CEM Beijing and ITB Shanghai.  

Click here to view our complete market profile for China and here for our top tips for doing business in China 

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for China. If you have any questions drop us a line, we're here to help. 

Market contact: James Kenny