Market Performance 

China is the world’s fastest growing outbound travel market and the largest contributor to the global tourism industry with a global spend of over $125 billion in 2019. A total of 169 million outbound trips were made by Chinese Tourists in 2019. That same year the island of Ireland welcomed 110,000 Chinese travellers; a figure Tourism Ireland aims to double by 2025. 

Direct Air Access 

Direct flights from China to Ireland with Hainan Airlines and Juneyao Airlines have been suspended until further notice. There are many one stop flights to Dublin and Belfast available with International air carriers. 

Why should you target this market? 

In 2019, Tourism Ireland hosted its largest ever China Sales Mission with a record of 26 tourism businesses, visiting Guangzhou, Chengdu, Shanghai and Beijing meeting hundreds of travel agents and tour operators, as well as key airlines and travel journalists.

Tourism Ireland are working hard to keep the island of Ireland industry front of mind for consumers when they can travel again. We want to work with you to support your business recovery and grow holiday bookings from this vital market.

How to work with this market 

Throughout the year there are many ways we can work with you to promote your product or service to the China market through e-marketing promotion and virtual in-market events. 

Upcoming Activity 

•    Annual China Sales Mission targeting top tier cities including Beijing, Shanghai and Guangzhou.
•    Digital opportunities through Tourism Ireland’s Weibo, WeChat and WeChat Mini Programme.
•    Travel trade workshops and events throughout the year such as ITB China Beijing and Shanghai. 

Click here to view our complete market profile for China and here for our top tips for doing business in China 

Please check the site on a regular basis, register for email alerts for the latest information and opportunities throughout the year for China. If you have any questions drop us a line, we're here to help. 

Market contact: Iris Wang