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Overseas Markets

Great Britain

Great Britain continues to be our biggest market.

North America

North America is a highly important market for tourism to the island of Ireland and forecast for 2018 will see us welcoming an anticipated 1.83m (+16.7 %) North American visitors.



Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In the first 8 months of 2018, key European arrivals grown by 11% compared to 2017. We concentrate our efforts on the following markets:

The Nordics
BeNe: The Netherlands & Belgium
Austria & Switzerland

GB & Ireland Inbound

These operators provide a vital distribution channel worldwide operating in Tourism Ireland's key source market plus the new and emerging markets.

Emerging Markets

Tourism Ireland actively promotes the island of Ireland in China, Hong Kong, India, UAE, Qatar and Japan. Emerging Markets are building momentum and delivering record-breaking visitor numbers to the island of Ireland with year-on-year growth of 42%

Middle East / GCC


Australia & New Zealand

During 2018, visitors from Australia and New Zealand to the island of Ireland grew by 10% year-on year. We are keen to continue this success into 2019.