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Overseas Markets

Great Britain

Great Britain continues to be our biggest market.

North America

North America is a highly important market for tourism to the island of Ireland and forecast for 2018 will see us welcoming an anticipated 1.83m (+16.7 %) North American visitors.

USA
Canada

Europe

Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In the first 8 months of 2018, key European arrivals grown by 11% compared to 2017. We concentrate our efforts on the following markets:

Germany
France
Italy
Spain
The Nordics
BeNe: The Netherlands & Belgium
Austria & Switzerland

GB & Ireland Inbound

These operators provide a vital distribution channel worldwide operating in Tourism Ireland's key source market plus the new and emerging markets.

Emerging Markets

Tourism Ireland actively promotes the island of Ireland in China, Hong Kong, India, UAE, Qatar and Japan. Emerging Markets are building momentum and delivering record-breaking visitor numbers to the island of Ireland with year-on-year growth of 42%

China
India
Middle East / GCC


 

Australia & New Zealand

The first 8 months of 2018 saw a growth of 7% for Australian visitors to the island of Ireland compared to the same period in 2017. We are keen to continue this success into 2019