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Overseas Markets

Great Britain

The Great Britain market still remains the most important market to the island of Ireland with 3.3+ million visitors travelling in 2016, a 9% increase from 2015

Europe

Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In 2016, we welcomed over 3 million visitors from Europe. We concentrate our efforts on the following markets:

Germany
France
Italy
Spain
The Nordics
The Netherlands
Belgium
Austria & Switzerland

North America

The United States is the island of Ireland’s second largest tourism generating market, and in 2016 we welcomed 1.4 million visitors from North America

USA
Canada

Australia & New Zealand

In 2016, these markets delivered record growth with more than 200,000 visitors to the island of Ireland. As further growth is expected, we look forward to a good 2017

Developing Markets

Tourism Ireland is actively promoting the island of Ireland in China, India and the Gulf Region / GCC countries, and more than 300,000 visitors joined us in 2016

China
India
Middle East / GCC