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Overseas Markets

Great Britain

Great Britain continues to be our biggest market.

North America

North America is a highly important market for tourism to the island of Ireland. YTD performance for Jan-Oct 2019 shows +2.4% growth in visitor arrivals.



Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In the first 9 months of 2019, key European arrivals have surpassed the 3 million visitor threshold. We concentrate our efforts on the following markets:

The Nordics
BeNe: The Netherlands & Belgium
Austria & Switzerland


GB & Ireland Inbound

These operators provide a vital distribution channel worldwide operating in Tourism Ireland's key source market plus the new and emerging markets.

Emerging Markets

Tourism Ireland actively promotes the island of Ireland in China, Hong Kong, India, UAE, Qatar and Japan. Emerging Markets are building momentum and delivering record-breaking visitor numbers to the island of Ireland with year-on-year growth of 42%

Hong Kong
Middle East / GCC


Australia & New Zealand

Current figures show that from January-August 2019 152,300 visitors from Australia & New Zealand visited the island of Ireland