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Nordics Air and Sea-Carriers Co-Op Marketing

The Nordics

Contact Aileen Hickey

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Activity Type

Co-operative marketing activity

Suitable for

Air and Sea carriers

Date

Throughout the year

For more info

, Tourism Ireland The Nordics.

This co-operative programme is for joint partner-led campaigns that are supported by and approved by Tourism Ireland. Co-operative campaigns are timed to coincide with key booking patterns and designed to appeal to the Nordic core segment “Culturally Curious”.
 
The Nordic "Culturally Curious" visitor is slightly older (35+ years), attracted to authentic travel and likely to be travelling with a partner or with other adult friends. The Nordic "Culturally Curious" love to delve deeper into the history of a location, and crave unusual experiences. They also enjoy connecting with nature and wandering off the beaten track.