Italy Instagram Story 2021


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Activity Type

Social media

Suitable for

Accommodation groups and associations, Air and Sea carriers, Attraction groups and associations, Dining and entertainment, Festivals, Individual accommodation properties, Individual attractions




Throughout the year

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Free Opportunity

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, Tourism Ireland Italy.

Sign up for this great opportunity to exclusively showcase your business to our 92,000 Italian Instagram followers. As part of our regular social media communications to Italian consumers, Tourism Ireland Italy will create a number of dedicated Instagram Stories, focusing on one industry partner. Your story will be published on our Instagram account @turismoirlanda. On average, our Stories are viewed by 4,000 Italians. Our Instagram followers are 68% female and 61% of them are aged between 25 and 44. Would you like to reach this target directly and exclusively showcase your product/service to potential Italian customers?

To sign up for this opportunity simply send us your Instagram account, the month you would like to carry out the activity and a tagged link so you can track results: we will be in touch to agree on memorable and engaging content highlighting what makes you stand out from the competition. Tourism Ireland Italy will manage the storytelling. Some handy hints:

- Vertical content works best.
- Instagram Stories are for storytelling: how your business was created, interesting background stories or unusual details, note anything of interest in your location.
- Instagram Stories work well as an awareness piece, to catch people's attention and be remembered.
- Hotels: 1 bedroom image is enough, Italian consumers also like to see where the hotel is situated.

This is a highly engaging and unique way to reach a large audience of Italians who are actively interested in visiting Ireland. Your dedicated Story will consist of 3 slides including images and/or video. It will also include your social media handles and link to your website. As part of the package, we will also create a social media post on Facebook to our 312,000 Facebook followers.

There are 5 spaces available in 2021.

Some of our previous partners: Ballynahinch Castle, National Museum of Ireland, Ireland's Blue Book

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