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Italy Industry Co-Op Marketing Campaigns 2019


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Activity Type

Advertising, Direct & e-marketing, Co-operative marketing activity

Suitable for

Accommodation groups and associations, Attraction groups and associations, Festivals, Individual accommodation properties, Individual attractions, Tourism networks


Throughout the year

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For more info

, Tourism Ireland Italy.

The Ireland brand in Italy has never been stronger - take advantage and partner with Tourism Ireland in a co-operative marketing campaign to promote your products and increase visitors. Campaigns will focus on our core segment, the Italian Culturally Curious, and will be in line with Tourism Ireland's approach to sustainability.
Co-Op Marketing activities can include targeted OOH activity, radio, print and/or digital campaigns. Tourism Ireland offers island of Ireland industry additional value by giving visibility to joint campaigns on, social media platforms and e-zines. By working together, improve your potential to convert sales via the delivery of a strong Ireland destination message.

Media activities must be trackable. Objectives and KPIs are set in agreement. Post-campaign report with results is a condition of payment.

The level of investment is negotiable and is shared on a 50/50 basis: please contact us in the Milan office to discuss ideas for 2019.