Italy Digital Marketing Package 2022

Italy

Contact Mary O'Connor

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Activity Type

B2C Advertising, B2C EDM (Electronic Direct Mail), B2C Offers, B2C Social Media Activities, B2C Ezines/Newsletters

Suitable for

Accommodation Groups, Air and Sea carriers, Attraction groups and associations, Tourism Associations and Networks, Guided tours (walking tours, bus tours, day tours)

Date

Throughout the year

Cost

€450 - £405

For more info

, Tourism Ireland Italy.

The Ireland brand in Italy has never been stronger, and you can take advantage of this by availing of Tourism Ireland Italy’s Digital Marketing Package. This is an easy way to promote your company to an engaged Italian audience. Work with us and improve your potential to convert sales from Italy in 2022 with the delivery of a strong product message via Tourism Ireland Italy’s owned channels.

Our Digital Marketing Package includes:
•    Your offer on Tourism Ireland Italy’s website www.irlanda.com (2 months): your offer/package will feature within the offers module on key pages of Irlanda.com, providing great visibility for your business (our website had 888,000 page views in 2021).
•    Your customised page on www.irlanda.com: we will work with you to create a new, customised page on our Italian website to ensure increased visibility.
•    Post or special offer on social media: 2 social media posts to our 350,000 Facebook fans and 2 Instagram Stories to our 108,000 Instagram followers. The digital team in Milan will work with you to assist in creating channel-relevant content to ensure your business offering gains stand-out.
•    E-zine features: 1 large offer banner in prime position in our consumer e-zine to a database of 64,000 potential Italian customers who have expressed interest in the island of Ireland as a destination and 1 feature in our trade e-zine to a database of 2,400 trade contacts (Tour Operators/Travel Agents). Following a large investment in Lead Generation in Q4 2021, our Consumer E-zines are sent to 64,000 active contacts who are interested in the island of Ireland as a holiday destination. 

Notes: 
•    This package is limited to medium to large scale industry providers. We would also love to hear from smaller scale industry providers; we have plenty of free opportunities to submit your offers to be featured across Ireland.com, where we received 888,000 page views in 2021.
•    All materials provided will be subject to editorial control. Please see further details about our social media channels here.
•    The 2022 price of €450 is a 75% discount on the normal full package price of €1800 
•    Partner spaces are limited to 4 per year. 

To find out more or to discuss this opportunity please contact Mary O'Connor maoconnor@tourismireland.com in our Milan office.