The Ireland brand in Italy has never been stronger, and you can take advantage of this by availing of Tourism Ireland Italy’s
Digital Marketing Package. This is an easy way to promote your company to an
engaged Italian audience. Work with us and improve your potential to
convert sales from Italy in 2022 with the delivery of a strong product message via Tourism Ireland Italy’s owned channels.
Our Digital Marketing Package includes:
• Your
offer on Tourism Ireland Italy’s website
www.irlanda.com (2 months): your offer/package will feature within the offers module on key pages of Irlanda.com, providing great visibility for your business (our website had 888,000 page views in 2021).
• Your
customised page on www.irlanda.com: we will work with you to create a new, customised page on our Italian website to ensure increased visibility.
• Post or special offer on social media:
2 social media posts to our
350,000 Facebook fans and
2 Instagram Stories to our
108,000 Instagram followers. The digital team in Milan will work with you to assist in creating channel-relevant content to ensure your business offering gains stand-out.
• E-zine features:
1 large offer banner in prime position in our
consumer e-zine to a database of
64,000 potential Italian customers who have expressed interest in the island of Ireland as a destination and
1 feature in our
trade e-zine to a database of
2,400 trade contacts (Tour Operators/Travel Agents). Following a large investment in Lead Generation in Q4 2021, our Consumer E-zines are sent to 64,000 active contacts who are interested in the island of Ireland as a holiday destination.
Notes:
• This package is limited to medium to large scale industry providers. We would also love to hear from smaller scale industry providers; we have plenty of free opportunities to submit your offers to be featured across Ireland.com, where we received 888,000 page views in 2021.
• All materials provided will be subject to editorial control. Please see further details about our social media channels
here.
• The 2022 price of €450 is a 75% discount on the normal full package price of €1800
• Partner spaces are limited to 4 per year.
To find out more or to discuss this opportunity please contact Mary O'Connor maoconnor@tourismireland.com in our Milan office.