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France Co-Op Marketing (Island of Ireland Industry) 2019


Contact Severine Lecart

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Activity Type

Advertising, Direct & e-marketing, Co-operative marketing activity

Suitable for

Accommodation groups and associations, Attraction groups and associations


Throughout the year

For more info

, Tourism Ireland France.

What's it all about?

Benefit from the strong performance of Brand Ireland in the French market, appearing as a Top 5 destination amongst worldwide locations that French holiday takers have an interest in visiting. Co-operative campaigns are timed to promote brand and regionality during the shoulder and off-peak periods (October to May) and designed to appeal to the French core segment “Culturally Curious”.

• Partner investment starts from €5000 and is on a 50/50 contribution basis.
• Media activities (digital advertising) must be trackable. Objectives and KPIs are set in mutual agreement.
• Partner need to provide a full post-campaign analysis (media and sales results)
• Spaces are limited.

Get in touch to discuss your ideas for 2019!