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Canada Consumer Partnership Programme - Gold


Contact Sandra Moffatt

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Activity Type

Advertising, Direct & e-marketing, Publicity activities, Trade activities, Website listing, Social media

Suitable for

Accommodation groups and associations, Outdoor activity providers / Wellness, Air and Sea carriers, Attraction groups and associations, Transport - Car hire & Coach hire, Dining and entertainment, DMC, Festivals, Golf, Individual accommodation properties, Individual attractions, Market tour operators, Shopping, Guided tours




Throughout the year

Sign up by



€5,200 - £4,680

For more info

, Tourism Ireland Canada.

The Tourism Ireland Canada Partnership Programme is designed to increase awareness and conversions of your travel products and programs within the Canadian market. 

GOLD LEVEL – Available to 6 partners

CAD $7,500 – EURO €5,200
THIRD PARTY DATABASES: Product exposure and offers in e-blasts to subscriber bases of targeted 3rd party travel sites with a track record of generating high response/conversion rates (e.g. TravelAlerts). Placement is weighted to partnership investment level.
EMAIL: Offers promoted in Tourism Ireland Canada’s weekly emails to our actively engaged database.  A max of two partner offers will be promoted in each email to increase click-through and conversions.  Minimum of three inclusions in 2019.
IRELAND.COM: Year-long product exposure, driving traffic to partner websites. Two offers featured in the Vacation Offers section (with a reminder to update once a month), offers across pages, including bi-monthly homepage placement.  Tourism Ireland Canada’s website receives in excess of 500k visits per annum, and is the primary call to action in all Tourism Ireland marketing communications.
SOCIAL MEDIA: Facebook and Instagram newsfeed ads on mobile and desktop targeting Tourism Ireland Facebook fans (110k+) and retargeted visitors from Please note: tagging and provision of results is required. Frequency and spend weighted to partnership investment level.
PUBLICITY: Press releases and newsworthy material submitted by partners will be considered for inclusion in Tourism Ireland's trade and media e-zines. Additionally, partners can provide stock features, which editors can use copyright free. 

Registration is now closed. For those interested in 2020 programme opportunities, please contact Sandra Moffatt (above)