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Australia Consumer Partnership Program

Australia & New Zealand

Contact Sarah Harrison

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Activity Type

Advertising, Direct & e-marketing, Trade activities, Website listing, Social media

Suitable for

Accommodation groups and associations, Outdoor activity providers / Wellness, Air and Sea carriers, Attraction groups and associations, Transport - Car hire & Coach hire, Dining and entertainment, DMC, Festivals, Golf, Individual accommodation properties, Individual attractions, Market tour operators, Tourism networks, Shopping, Guided tours




Throughout the year


From: €1,300 - £1,170 To: €4,800 - £4,320

For more info

, Australia & New Zealand.


This event is closed for registration

Tourism Ireland Australia will be rolling out a Consumer Partnership Programme in 2018.  The 2018 programme will assist you in marketing your product to our best Australian prospects for Ireland travel. We will be using a multi-channel approach, working with a number of travel suppliers in order to fulfil our key objective of aligning your partner offers to affluent subscribers. There will be 3 different levels and components that we encourage partners to sign up to.

The levels are as follows:
  • Gold Level - AUD 7,000 / Euro 4,800 - Available to 3 partners
  • Silver Level - AUD 4,500 / Euro 3,000 - Available to 4 partners
  • Bronze Level - AUD 2,000 AUD / Euro 1,300 - Available to 4 partners
Each Level includes:
  • EMAIL: Offers* promoted in Tourism Ireland Australia’s weekly emails to our warm databases (6k+)
  • IRELAND.COM: Year-long product exposure. Product placement of offers* in the Offers section (with a reminder to update once a month). Exposure of offers across Ireland. com pages, including homepage placement bi-monthly.
  • SOCIAL MEDIA: Post* on Tourism Ireland Australia’s Facebook page – exposure to an engaged Australian fan base of 59k+.
*Amount of exposure varies per each level. 

Included in Gold and Silver levels:
  • CONTENT SEEDING AND RETARGETING: Product exposure in content seeding activity and Tourism Ireland branded display advertising on 3rd party websites, re-targeting visitors to and interest based targeting. Placement weighted to partnership investment level (exact media platforms to be confi rmed).
 The strategic aim and core objectives of the tactical Partnership Programme are:
  • Provide a relevant integrated digital platform for our partners to promote their products to consumers and drive qualified traffic to their offers
  • Provide measurable, trackable opportunities for our partners to drive sales and conversion for our partners
  • Provide quality 3rd party referrals to partner sites