Industry Market Access Programme


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Activity Type

B2B Events – Physical

Suitable for

Accommodation Groups, Outdoor Adventure & Water sports, Attraction groups and associations, Transport - Car hire, Coach hire, Chauffeur Drive or Motorcycle hire, DMC and Handling Agents, Festivals, Golf, Accommodation Individual properties , Attractions, Guided tours (walking tours, bus tours, day tours)


From: 12/09/2022 To: 12/10/2022

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, Dublin.

Tourism Ireland is delighted to announce the launch of Phase IV of the IMAP, a cooperative programme aimed at supporting the Irish industry’s overseas tourism recovery.   
This initiative is a cooperative programme that supports qualified industry to get back to overseas markets as soon as possible and drive recovery for their business via agreed sales focussed activity.  It remains the cornerstone of Tourism Ireland’s industry recovery plan for the island of Ireland.  Since the IMAP launched in July 2021, Tourism Ireland has supported industry partners to undertake activities internationally, approving 234 applications with a total value of est. €1.4M/ £1.2M. 

The application period for IMAP IV is from September 12th to October 12th, 2022, for agreed activities in eligible overseas markets for the period from October 1st through to December 31st 2022
We are now inviting applications from suitably qualified industry partners to undertake the following activities on a cooperative basis in key international markets: 
1.    B2B Sales Calls by tourism industry partners with previous experience in this area 
2.    B2B or Consumer Events/Shows by tourism industry partners with previous experience in this area  
Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available. Tourism Ireland led events which are recruited for via Fáilte Ireland do not qualify for IMAP funding.  If you are attending Tourism Ireland-led overseas events, you may be eligible for event travel & subsistence support, subject to terms and conditions. Click here to learn more.

Before completing your application and submitting to , for information and guidance on eligibility, please consult the IMAP IV Guidelines here. 

Please click here to download the IMAP IV Application Form