Industry Market Access Programme 2021 / 2022 (NI)


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Activity Type

B2B Events – Physical, Virtual, Hybrid

Suitable for

Accommodation Groups, Outdoor Adventure & Water sports, Conference/Incentive, Transport - Car hire, Coach hire, Chauffeur Drive or Motorcycle hire, DMC and Handling Agents, Festivals, Golf, Accommodation Individual properties , Attractions, Guided tours (walking tours, bus tours, day tours)


From: 04/10/2021 To: 30/11/2021

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, Dublin.

Tourism Ireland and Tourism Northern Ireland are delighted to announce the launch the new Northern Ireland Industry Market Access Programme (NI IMAP) aimed at supporting Northern Ireland industry recovery. 

As part of Northern Ireland’s Tourism Recovery Action Plan, Tourism Ireland and Tourism Northern Ireland are together launching the NI IMAP to support industry to undertake a programme of B2B and MICE activities in international markets, to increase overseas visitors to Northern Ireland. 

The application period is from October 4th to November 30th 2021 for activities in eligible overseas markets from now through to March 31st 2022.

This initiative is part of a broader plan intended to provide as many opportunities as possible for Northern Ireland tourism industry partners to kick-start international recovery, via B2B activities aligned to our overseas Green Button marketing campaign.

We are now inviting applications from suitably qualified Northern Ireland industry to undertake the following activities on a cooperative basis in core international markets:

1.    B2B or MICE Sales Calls by Northern Ireland industry partners with relevant experience in this area 

2.    Attendance at B2B or MICE events/shows by Northern Ireland industry with relevant experience in this area 

Please note that in all instances, government guidance in relation to travel and any associated guidelines should be observed at all times.  

Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available.

Before completing your application and submitting to, for information and guidance on eligibility, please consult the IMAP Guidelines here

Please click here to download the application form