Industry Market Access Programme (IMAP)

Enabling Market Access for Recovery

Industry Market Access Programme (IMAP)

In order to continue to support the tourism industry on the island of Ireland to recover swiftly from the effects of the Covid-19 pandemic, on February 15th 2022, Tourism Ireland together with our agency partners launched a third phase of the Industry Market Access Programme (IMAP III) and the Northern Ireland IMAP (NI IMAP, in collaboration with Tourism NI) to  provide support for sales focused activities in key overseas markets in the period from April 1st to September 30th 2022.  

These programmes closed on April 30th and all applications received by this date will be processed. No applications received after the closing date will be considered. 

Thank you to all of our industry partners who participated in the programme.


If you are attending Tourism Ireland-led overseas events, you may be eligible for event travel & subsistence  support, subject to terms and conditions. Click here to learn more.