Industry Market Access Programme
Tourism Ireland is delighted to launch Phase II of the Industry Market Access Programme (IMAP) to support industry on the island of Ireland to get back out to international markets and help increase international visitor numbers. Tourism Ireland is launching this initiative along with our agency partners, with the aim of supporting industry to undertake sales and marketing activities in core international markets.
Operated on a cooperative basis, the programme is a cornerstone of Tourism Ireland’s industry recovery plan.
The application period is October 4th to November 30th for activity to be undertaken from now until March 31st 2022. Updated Guidelines and Application Forms for Phase II of the IMAP are available for download below.
Please note that separate Guidelines are in place for both Northern Ireland industry (NI IMAP operated in collaboration with Tourism NI), and for industry on the rest of the island of Ireland.
Industry partners are encouraged to read the relevant Guidelines carefully before completing an application for Phase II of the IMAP, and to apply early as eligible applications from suitably qualified industry will be approved on a first come, first served basis funds permitting. Incomplete applications cannot be processed.
New applications are also welcome from suitably qualified previous applicants, including those approved under Phase I.
• In July 2021, Tourism Ireland together with our agency partners launched Phase I of the IMAP to support the tourism industry on the island of Ireland to recover swiftly from the effects of the Covid-19 pandemic and get back out to key overseas markets.
• When it closed on August 31st, 139 applications had been submitted by island of Ireland industry, 109 eligible applications have been approved for activities in market supported to the amount of €691,000/ £595,000.