Facebook is an excellent way to promote and share content about your product or experience. Follow our 10 top tips to make your posts engaging and authentic!
- Tag Facebook.com/Ireland and use #loveireland.
- Check our market-specific Facebook channels here to get some inspiration.
- Keep text in Facebook posts short – they still need to be easily scanned in newsfeeds.
- Always note location of image - using a pin emoji can make the post more engaging!
- Emoji's are a great way to make your content more relatable and authentic.
- Review your previous posts and see what has performed well. Is your image/content of a similar quality?
- Keep the landscape or location the focus, not individuals. Selfies do not perform well.
- Images or content will only be shared by multiple markets if they are of international interest, e.g. a major award, a stunning image /video.
- Uploading your videos to Facebook with text overlay is a great way to engage your audience when they can't play the video sound out loud!
- Facebook is good for: Trends / Landscapes / Animals / Pubs / Literary Quotes / News of internationally relevant awards.