We are currently looking for offers for Ireland.com to support our Dublin City Break Campaign
that is now live, reaching millions of consumers across Europe
. This campaign will be rolling out across, The Netherlands & Belgium, France, Germany, Italy, Spain & The Nordics. Activity will run from now up until end of year 2021.
The campaign message, supported by significant investment
, will be driving back to Ireland.com
where your offers will be included on dedicated landing pages highlighting all the wonderful things to do in Dublin on a city-break/ short break in the Autumn & Winter period. All offers submitted and approved will be featured on Ireland.com
and selected offers may also be included in consumer e-zines and organic social posts across Tourism Ireland social channels in the respective European markets, free of charge!
While some European holidaymakers look forward to finally getting to spend quality time with family and loved ones, others want to get away with friends, do new things or immerse themselves in the local culture. We are seeking offers that not only give holidaymakers compelling reasons to book a city break to Dublin in the Autumn/Winter period, but also offer value, flexibility, and that extra touch of ‘wow’ that they can’t wait to tell others about!
This is an ideal opportunity to promote your offers at a time when holidaymakers are actively looking for unique, inspiring city break and short break experiences. Offers are required as soon as possible and must be available to book in the period starting from October up until end of December 2021.
Great offer examples include:
Fully refundable, rebookable options that enable cancellation or amendment without penalty and help remove the barriers to booking.
• Wow Factors:
Quirky, unusual, accommodations, experiences or activities – showcasing your USP’s
• Value for Money:
Strong lead-ins and discounts (e.g. £/€ % off, 2 for the price of 1, children go free, complimentary bike hire / walking tour / picnic / prosecco on arrival etc.
• Added value / Combination Offers:
e.g. bundle-up experiences with local partners, e.g. hotel + attraction, restaurant + activity provider *N.B. Must be bookable as one combined offer.
• Memorable Indulgent Treats
: food & drink offers, room upgrades, exclusive hidden gems
• Offers must be bookable online and align with the Dublin City Break Campaign.
• All offers are subject to Tourism Ireland editorial control and must meet the criteria and specification to be approved.
• Offers submitted for Ireland.com may be used in other channels such as social media, publicity and consumer e-zines.
• All campaign activity and timescales are subject to change and could be reviewed or withdrawn without notice.